A Framework For Personalized Transformation Coaching with D'Yanna Craighead
🦋 Where Transformation Takes Flight 🦋
The Butterfly Code Experience is a transformational journey designed to help you evolve from potential to purpose—and power. Rooted in the natural metamorphosis of the butterfly, our signature 5-step framework offers a deeply personal path for self-discovery, healing, and growth.
✨ The Butterfly Code Framework
I believe transformation isn’t linear—it’s a cycle of becoming. That’s why my coaching experience is grounded in five intentional stages:
- Prepare – You must crawl before you can fly
- Evolve – You aren’t meant to stay a caterpillar
- Transformation – Embrace change while being still in your chrysalis
- Emerge – Strengthen your wings!
- Transcend & Soar – This is where you are meant to be
Through coaching, interactive tools, journals, planners, and our supportive Butterfly Code Garden community, I help you release fear, rebuild confidence, and reimagine your future.
🦋 More Than a Program—It’s a Movement
The Butterfly Code Coaching Experience is for those who are tired of playing small. It’s for the dreamers, the doers, the professionals and creators who feel a deeper calling—but aren’t sure how to break free from the chrysalis of fear, doubt, or stagnation.
I invite you to take the first step, trust the process, and rediscover your wings.
🔗 Let’s Begin Your Flight Plan
Explore my Amazon Best-Selling book, my coaching programs, join my Butterfly Code Garden subscription list, or access my free or subscription interactive tools to start your transformation today.
Butterfly Code and FlutterBytz Products
#1 Amazon Best-Selling Book
In her powerful, Amazon best-selling debut book, The Butterfly Code, D'Yanna Craighead takes readers on a transformative journey of personal evolution, resilience, and self-discovery. Drawing on her own remarkable life experiences, D’Yanna reveals a profound framework for navigating life's challenges and emerging as the best version of oneself called The Butterfly Code Framework.
The Butterfly Code Ascension™
The Butterfly Code Ascension™ is a 12-week leadership transformation designed for Black women in technology who are ready to rise from high-performing contributors into confident, influential leaders—without shrinking, code-switching, or losing themselves.
This experience helps participants strengthen their leadership identity, increase strategic visibility, and learn how to navigate power, perception, and influence in complex technical environments.
Through guided mentorship, reflection, and real-world application, Ascension equips women to lead with clarity, command trust in the room, and step into the next level of their careers with confidence and intention.
This is not about doing more.
It’s about being seen, trusted, and ready.
COMING THIS SPRING!
The Butterfly Code Transformation Experience
Website Available Now! Mobile App Coming Soon!
- Coaching on Demand
- Weekly FlutterBytz
- Digital Journal
- Online Community
- Free and VIP Access
- +Much More
The Butterfly Code Annual Flight Planning Experience
The Butterfly Code: Annual Flight Planning Experience is a once-a-year, 3-hour guided experience designed to help you step out of reaction mode and intentionally design the year ahead.
This is not traditional goal setting.
This experience is about clarity, alignment, and momentum—helping you identify what truly matters, translate your vision into meaningful goals, and break those goals into achievable, sustainable actions.
Grounded in the Butterfly Code Framework, you’ll move through reflection, intention, and execution—emerging with a personalized Flight Plan that supports your growth without overwhelm or burnout.
This experience is ideal for high-achieving women who are ready to stop carrying everything in their head and start moving through the year with clarity, intention, and grace.
Offered once per year only, the Annual Flight Planning Experience is your intentional reset—designed to help you take flight with direction and confidence.
*THE PROGRAM WAS HELD ON JANUARY 10TH. 2027 WILL BE HELD LIVE IN ORLANDO, FL.
Speaking Requests
Speaking Engagement Requests
- Inspirational or Motivational
- Panels
- Tech Talks or Fireside Chats
- Masterminds or Masterclasses
About D'Yanna Craighead
From Tech Trailblazer to Empowerment Coach
D’Yanna Craighead is a published author and award winning senior technology manager with over 25 years of experience at various large corporations such as IBM, AT&T, Delta Airlines and Disney. With a background mixed with software engineering, technical product management, and technical program management she has spent most of her career delivering large, highly visible technology products around the world.
As a Black Woman in technology, D'Yanna has often been described as a unicorn in the software engineering industry. Her journey of purpose and passion has inspired her to tell her story of personal and professional transformation to achieve success through what she calls, The Butterfly Code Framework©. Her mentorship and storytelling has inspired many to follow their dreams using personal and professional examples of career success and providing personalized transformation coaching.
In her powerful debut book, The Butterfly Code, D'Yanna takes readers on a transformative journey of personal evolution, resilience, and self-discovery. Drawing on her own remarkable life experiences, she reveals a profound framework for navigating life's challenges and emerging as the best version of oneself using The Butterfly Code Framework.
Using her own personal brand in 2022, she created a platform to inspire and encourage mentees to embrace and achieve their goals in life despite circumstances. The experience is all about growth, personal evolution and transformation
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The Butterfly Code with D'Yanna Craighead
